Lisa Phillips

Recent Experience

Studio Manager, Account & Project Manager,
Reactive, Auckland, New Zealand
www.reactive.com
February 2010 - August 2011
•    Account and Project Manager across numerous projects
•    Responsible for helping launch the New Zealand Office (Currently 4 staff)
•    Advising and consulting on digital aspects of campaigns
•    Social Media Strategy, implementation and support
•    Website Measurement and Optimisation (Analysis)
•    Updating online material for client websites
•    Financial forecasting, reporting and analysis
•    Co-ordinating all monthly billing cycles

Client Case Studies:

• Freeview:
  Roles: Account and Project Manager; Social Media Management; Content, CMS and Technical Support.
  
  Held Social Media workshops, provided recommendations and helped to manage the
  Freeview Facebook page, which grew in Likes from 100 to 11,500; Put Freeview's Online Programme Guide onto Facebook so users can get access to a free guide - the only TV Guide in New Zealand to be on Facebook. Created Freeview Alerts - a tool that emailed users weekly about programmes of interest, the only of it's kind in New Zealand.
  
  
• AUT (Auckland University of Technology):
  Roles: Project Manager, Front-End HTML/CSS template creation, Flash Banner creation, Testing.
  
  Launched an entire new section on New Zealand's largest news site: The New Zealand Herald, dedicated to AUT's proposition of 'A Changing World'. Launch included both dynamic banners and flash animated banners, videos, articles, and supporting pages on the AUT website. This is now a permanent fixture on the New Zealand Herald website. We created a dynamic banner system, so the client can upload an image, text and a URL, and create banners on the fly. Working with New Zealand Herald, we created a system where the creation of new banners and approval took minutes not days - especially important for breaking news that could be tied in with AUT's Changing World.
  
  

 

Production Manager,
Phosphor Essence, Auckland, New Zealand
www.phosphor.co.nz
August 2009 - February 2010
•    Management of studio resources (15 staff)
•    Social Media implementation and support
•    Website Measurement and Optimisation (Analysis)
•    Advising and consulting on studio processes
•    Account and Project Manager across numerous projects
•    Updating content and online material for client websites

Client Case Studies:

• Role: Project Management, Content Loading, CMS and Technical Support.
  
  SKYCITY Cinemas: Launched the SKYCITY Cinemas website (Now Event Cinemas). Prior to this project the old website was renowned for being a very slow with atrocious usability. The new website launch was a huge success with the design being replicated across to the Australian Event Cinemas website. Technically it was a large load-balanced, PCI-compliant, e-commerce website that had around 35,000 visitors a week. It also required to host advertising for other companies as a revenue source, which has been very successful.   More Info>
  
  
  

Production Manager,
TBWA Digital, Auckland, New Zealand
www.tbwadigital.co.nz

(TWBA brought Shift, so this was basically a new role in the same company)

March 2009 - August 2009
•    Producer for digital component of advertising campaigns within the Agency
•    Advising and consulting on digital aspects of campaigns
•    Website Measurement and Optimisation (Analysis)
•    Prioritising projects in the Agency and resourcing the digital team
•    Updating content and online material for client websites

 

Client Case Studies:

• adidas:
  Roles: Project Manager, Technical Support, Testing, Detailed Analytics Reporting.
  
  Launched the cheeky JerseySwap campaign to encourage women to be more interested in rugby. The results were staggering. The campaign went viral world-wide and far exceeded all expectations. The site received hundreds of thousands of hits in its first week alone, with most of the traffic coming from internationals gay blogs - an unanticipated outcome. Renowned Gay Blogger - Perez Hilton gave the site a review saying: 'Viral Marketing done right!'. It was multi-award winning, featured in various major newspapers in New Zealand, online articles world-wide in numerous languages, and parodied on New Zealand Radio show websites. It met the brief - the girls loved it!  More Info>
  
  
• Nissan:
  Roles: Project Manager, Technical Support, Testing, Detailed Analytics Reporting.
  
  Nissan launched their new campaign for 2009 & a significant portion of the budget was spent online. We created a series of video eye-blaster banners that were basically a mini micro-site in a banner. It was published on almost every major news & events site in the country. The banners achieved a click through rate more than four times the normal rate & won the title of Yahoo "Banner of the Month" for May 2009.
  
  They were deemed to be so impressive that several news and performance car websites offered to host the banners for free. The banner creative was influential to the point where all press advertising was based around the online design and a two page spread with front cover placement was featured in NZDriver Magazine.  More Info>
  

Studio Manager & Resource Manager, Account & Project Manager, Web Producer
Shift, Auckland, New Zealand

(During my time at Shift I received various promotions)

www.shift.co.nz
January 2006 - March 2009
•    Managing over 45 staff in the Auckland Studio
•    Organising and allocating resources (trafficking) and Project Managers for all projects
•    Financial forecasting, reporting and analysis
•    Co-ordinating all monthly billing cycles
•    Day to day operational support for the General Manager
•    Recruitment, training of new staff and HR support for the General Manager
•    Account and Project Manager on numerous projects ranging up to 400k
•    Service Level Agreement Support Manager
•    Retouching photographs, creating imagery, updating HTML and quality assurance over page layouts

Client Case Studies:

• adidas:
  Roles: Resource Manager, Testing and Support.
  
  This project was designed to reinstate faith in the All Blacks Jersey. The campaign would deliver almost all communication through the website. The focus was on the symbolic black jersey, not the All Blacks themselves. With only a four week turn around time this proved to be near impossible, but was delivered. Every other project (over 50) in the studio had to be re-resourced, however still delivered on time. The whole studio worked hard to deliver an exceptional project while keeping our other clients still at the forefront of our business.  
  More Info>
  
  
• Tourism New Zealand (www.newzealand.com):
  Roles: Project Manager, SLA Co-ordinator, Testing, Content Loading, Technical Support, On-going delivery of both large and small projects for the site.
  
  The www.newzealand.com website is New Zealand's largest international website with over 4 million visitors each year. It is especially important with Tourism being a key industry in New Zealand bringing in close to 10% of the national GDP. The website is content-rich targeting 16 markets in 4 different languages. It was the first New Zealand website to win a Webby award, and is the only New Zealand website to win two consecutively as well as being a finalist in the third year. It was so ground-breaking, that tourism boards around the world replicating their sites to look similar, (although were given warning from Tourism New Zealand to cease).
  
  Key areas included the Travel Planner - allowing users to plan their trip around NZ. All created prior to Google Maps, and had one of the most detailed online maps of New Zealand at the time. Translation of the entire site from English to Simplified Chinese, Japanese, Korean and German. Working with Google to create a 'Layer' for Google Earth, to syndicate content so the 'Bubbles' on Google Earth showed information from www.newzealand.com website.  
  More Info>
  

 

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Previous Experience

Digital Interactive Developer (Contractor)
Richemont.com - Luxury Brands, London, England
[Purdey.com and Dunhill.com ecommerce websites]
www.richemont.com
August 2005 to November 2005
•    Commercial photographic retouching for ecommerce websites
•    Reskinning flash components to suit web branding guidelines

Digital Interactive Developer (Contractor)
Contracting, Wellington, New Zealand
March 2004 to March 2005
•    Created curriculum based Flash and Shockwave e-learning modules for use in Australasian schools.
•    Produced content managed website solutions

Senior Web Integrator
Base Two Communications Ltd, Wellington, New Zealand
www.basetwo.co.nz
March 2003 to March 2004
•    Involved in all aspects of web design and integration, including proposals and quotes
•    Lead developer for cross platform CD ROM projects
•    Managed projects and contract developers, as well as being the first point of call for all clients
•    Local Area Network management and maintenance
•    Provided assistance with print projects and campaigns

Consultant
Synergy International Limited (now Fronde), Wellington, New Zealand
www.fronde.co.nz
November 2000 to March 2003
•    Lead developer for cross platform award-winning CD ROM projects
•    Designed, integrated and developed sites from concept to completion
•    Managed the integration of images, text, audio and interactivity of sites
•    Video and audio compression and manipulation
•    Liasing with clients and having thorough knowledge of their website
•    Tutoring of Graduate Recruits on design principles and processes
•    Photography for marketing collateral, signage and stock imagery

Google Analytics Certification — Google Analytics IQ — 2011

EFFIES Bronze, Microsite — 2010 Winner
Shift/TBWA Digital — adidas — Jersey Swap

Axis Gold, Interactive — 2010 Winner
Shift/TBWA Digital — adidas — Jersey Swap

AWARD Online Bronze, Interactive Viral - 2009 Winner
Shift/TBWA Digital — adidas — Jersey Swap

Yahoo Banner of the Month — May 2009 Winner
Shift/TBWA Digital — Nissan — Rich Media Banners

International Cannes Lion GOLD, Promo — 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

International Cannes Titanium & Integrated Lion Bronze — 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

International Cannes Lion Bronze, Media Category — 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

AWARD Online Bronze, Direct Marketing - Integrated Solutions— 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

AWARD Online Bronze, Website/Minisite - Business to Consumer— 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

AMPA Bronze, Best Digital/Interactive— 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

AMPA Bronze, Best Integrated Communications Campaign — 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

Adfest, Innova Lotus — 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

Axis Silver, Interactive Media & Innovative Ideas — 2009 Winner
Shift/TBWA Digital — adidas — Adithread — This is not a jersey

International Webby Award Tourism Category — 2007 Finalist
Shift — www.newzealand.com/travel

International Webby Award, Best Tourism Website — 2006 Winner
Shift — www.newzealand.com/travel

TUANZ Interactive Award for Business Interactive Training — 2003 Winner
Synergy International — StudyLink SAL Training Tool

TUANZ Interactive Award for Education — 2003 Finalist
Learning Media Ltd/Base Two — Postcards in Space and other stories

TUANZ Interactive Award for Education — 2002 Winner
Learning Media Ltd/Synergy International Ltd — The Game and other stories

TUANZ Education Award for Telecommunications — 2002 Finalist
Learning Media Ltd/Synergy International Ltd — The Game and other stories

•    Digital SLR Photography - currently completing Diploma of Professional Photography
•    Launching a Community Website finding homes for animals - links in with Social Media.
•    Social Media Partaker
•    Inquisitive Traveler
•    Avid Reader